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Discovery Channel’s Surviving Exodus – Content Marketing for Movie Exodus:...
Content Marketing on Discovery Channel On Thursday, December 4th, my family and I were flipping through the channels and we came across a show on Discovery Channel called Surviving Exodus. We began...
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Are You Willing to Answer This Question: Do My Prospects Really Want What I...
In chapter 34 of my new book, 51 Content Marketing Hacks, I share something that I’ve been powerfully reminded of recently. It’s probably a rule that as content marketers, marketers, and copywriters...
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You Cannot Be Creative or See Breakthroughs If You Have the New Average...
In an article called How to Build Billionaire Habits by Nick Papple I just came across a statistic that’s crazy. Listen for yourself… “According to the National Center for Biotechnology Information,...
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How Bobby Flay Used Content Marketing to Build His Business Empire
162SHARESTwitterFacebookSubscribe I was reading an article about Bobby Flay on Inc.com the other day and I came across an interesting comment that he made. It revealed his intentional use of content...
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The Ignored Content Marketing Hack: Using Your “Genesis Story” to Create...
A Secret You Probably Don’t Know About Me Today I am going to finally reveal a part of my backstory that some of you have never heard before. In past posts, I have started to reveal my own “genesis...
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The Content Marketing Principle Top Podcaster John Lee Dumas Has Used to...
143SHARESTwitterFacebookSubscribe The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad at a lake. We both had a...
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Content Marketing Sighting: Jurassic World Wants You to Buy a Mercedes
119SHARESTwitterFacebookSubscribe I have 3 sons between the ages of 9 – 14 years old. Last year, AMC aired all of the old Jurassic Park movies and so I let them watch them. And, of course, they...
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REMEMBER: No Matter How Crazy Life Is… These Are The Good Ol’ Days!
24SHARESTwitterFacebookSubscribe I hope your summer is going well so far. Summer is in full swing at my house. And that means chaos. Why? Well, two reasons: We have 3 sons ages 9 – 14 years old Both...
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166 Year Old Bakery Reveals How to Consistently Produce Effective Content...
The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though...
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The Law of the Tool: Why Some Struggle So Much with Their Content Marketing
90SHARESTwitterFacebookSubscribe The Reason I Am So Lame at Fixing Things My dad was carpenter. He could build anything. Not only was he good at building things., but he was also good at fixing...
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Can Your Prospects “Hear” Your Content Over All the Commotion in Their Lives?
I came across a great story about Cecil B. DeMille, one of the great movie makers of the early years in Hollywood. And this story reveals a problem that all of us have. It’s the problem we have with...
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The Powerful, Unique Way Neil Patel Uses Content Curation to Create...
I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content...
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Content Inc. and the One Way to Build a Successful Business Using Content
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’” ― John...
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Why You Can’t Solve Your Biggest Problems or Seize Your Greatest Opportunities
A Lesson from a Smart Russian Smuggler A man named David Hunt tells a story I want to share with you today. It’s a story that reveals the problem we all have with overcoming our problems or seizing...
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How Authors Can See Consistent, Increased Sales Growth from One Book to the Next
Back in March of this year, I went to a writer’s conference. My FIRST writer’s conference. I met a lot of great people and heard a lot of great information. But my biggest revelation came when I heard...
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How Content Marketers Can Use a Literary Technique That Made Charles Dickens...
The Lesson Content Marketers Need to Learn from Charles Dickens I was watching a show on Netflix a few nights ago that has become a new favorite of mine. It’s called Monumental Mysteries and it’s from...
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The Link Between Passion and Success: The True Story of the REAL Charlie Brown
I’ll be continuing my series on about the power of serialization and suspense as a content marketing strategy. (See: How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous)...
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How to Create Content That Will Hold People’s Attention and Keep Them Reading
In my last post, How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous, I shared with you: A literary technique that Dickens harnessed in such an incredible way that it...
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From Never Boiling an Egg to Chef of Michelin Starred Restaurant: The Power...
I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. If you haven’t read any of the previous lessons yet, then check out the first two...
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Did You Know “Small Business Saturday” Is Content Marketing for American...
I’m sorry to leave you hanging, but I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. (I figured that with Thanksgiving and Black Friday...
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